Qwick Wick was founded over 25 years ago by Frank Wall, a man gifted with a strong entrepreneurial spirit and a passion for supporting the community.
The Qwick Wick Fire Starter was born from an idea to create jobs for people within the community who were affected by mental disabilities.
As an avid outdoor enthusiast himself our founder discovered other fire-starting products on the market didn’t live up to what outdoorsmen like himself would require under real-world conditions including rain, snow and wind.
As the demand for our fire starters grew, Qwick Wick moved their operations to a factory in its founder’s hometown of Parkhill, Ontario Canada. With the expertise of a very gifted local engineer an assembly line was built with the potential to mass produce Qwick Wick Fire Starters. Through many years of experimentations as well as all the hurdles that come along with growing a small business, we have reached a sustainable point to meet the needs and demands of our ever-growing loyal customer base.
As with most business ventures Qwick Wick had to overcome setbacks. With the help of the community, a renewed sense of purpose and our loyal customer base, Qwick Wick persevered and like a phoenix rising from the ashes came new beginnings and numerous opportunities.
Over the many years Qwick Wick has been able to meet many of its loyal repeat customers at numerous outdoor and camping trade shows.
Founder Frank Wall has been a long-time fan of racing, specifically NASCAR. In August of 2019 Qwick Wick Fire Starter joined forces with 22 Racing as a co-primary sponsor on the number 26 entry of American driver Chandler Smith as he made his NASCAR Pinty’s Series debut at Canadian Tire Motorsport Park. This partnership led the world’s best fire starter to a new distribution partnership with Klassen Bronze Ltd that positioned them as the exclusive Canadian distributor for hardware stores across Canada.
To further the connect with the loyal racing and outdoor enthusiasts Qwick Wick became the Official Fire Starter of the NASCAR Pinty’s Series and NASCAR Whelen Euro Series in 2020.
Also in 2020, Qwick Wick added David Lloyd as President who has since expanded national retail and online product availability and he is currently expanding into the US and Europe through marketing partner NASCAR Whelen Euro Series. Additionally, Lloyd has expanded on Qwick Wick’s racing partnerships in North America to drive product awareness.
Qwick Wick is extremely proud of our product and its Canadian and family origins. They are determined to ensure the best product and service to its customers now and well into the future. Qwick Wick remains committed to giving back to the community, promote family cohesion, respect of the environment and using this planet’s resources with care.
The Qwick Wick team are grateful to all who have been on this journey since the beginning and to those who have become loyal customers, partners, and friends.